Casa Myrna is Boston’s largest provider of domestic violence awareness and of shelter and supportive services to survivors. Their comprehensive range of services, available in both Spanish and English, provide survivors with tools to recover from the trauma of abuse and to begin building sustainable self-sufficiency.
For its logo redesign, Casa Myrna’s team wanted a symbol focused on the outcomes of the organization’s work as opposed to the distress endured by victims of domestic violence. The logo needed to create a sense of warmth, protection and more importantly the idea of moving forward. The initial design exploration shown below included a bird being cared for, and birds taking flight.
The final design is a path surrounded by overlapping circles that illustrates Casa Myrna’s main mission: empowering victims of domestic violence with a path to healing and a fully independent life. The circles are a reference to its welcoming, supportive community and the tools it offers along the way of emotional and personal recovery. A round, solid typeface helps to reinforce the idea of warmth and stability, while the color scheme creates a vibrant, balanced feeling consistent with the organization's energetic members.